SMO - The New Wave in Online Marketing

SMO - The New Wave in Online Marketing

With the introduction of new web channels such as blogs, social media channels, social bookmarking sites and various social networks, search engines are no longer the only source of valuable traffic to your website.

A good article or a good story on a popular social networking site can attract more traffic to your website a higher search engine ranking. This has created a new process called Social Media Optimization (SMO).

SMO is the new form of the word of mouth marketing by using social bookmarking, social networking and sharing multimedia content (video, photos, presentations, etc.) websites. The main reason for the SMO is to give people a reason to visit and connect to your website for its content interesting and unique.

Social Media Optimization (SMO) is completely different from Search Engine Optimization (SEO). With Search Engine Optimization you are marketing search engines, while with social media that are being marketed directly to your target audience. Search Engine Optimization is about building search rankings in search engines, whereas SMO is about building a brand image for your business and lasting relationships with your target audience.

Basic Rules of Social Media Optimization (SMO)

Increase sympathy for the addition of a unique and attractive content that others want to use as a resource. 

Includes "Quick Add" link and it is easy to del.cio.us, digg, etc.

Using Permalinks and connect the latest list of blogs in your site gives you more visibility to those who link to you. 

The presentation of your content to relevant sites will help your content travel further, and ultimately drive links to your site.
Participation in different forums and blogs discussing your help to spread the message faster and further. This helps a lot to be more open about letting others use your content (within reason).

An aggressive approach and excellent Social Media Optimization is how smart companies to gain the tactical advantage over their competitors. These are the social and technical intelligent strategies to help good companies become great companies.

Felix Labs is a full web development and web design firm provides web design, web development, flash animation, 3D animation and SEO services / SEM. In the labs of Felix, all SEO SEO websites developed and ready for launch. Our SEO / SEM service includes all of the page and off page techniques and SMO approach for better results in online marketing.